The Two Changes That Grew This Business 44% in One Year | Ep 966
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You're about to meet Luis. He runs an online store that sells railing. Although he's doing $2.5 million in revenue, the problem is that 81% of his customers are coming from a single source, which is Google Ads. If that changes or stops working, his business could be in very serious trouble. So first we're going to dive deep into the business and then we're going to break down all the tactics that he and you can use to scale.
And at the very end, we're going to check in with Luis one year later to see if those tactics actually helped him scale. Hi, Alex. My name is Luis Loira, the owner of Optimum Works. And we are a railing company and we sell a variety of railings online and who we help are homeowners, contractors, and designers. And here are some of the examples below of some of the products we make.
Sweet. How much money do you make? Currently we're doing $2.5 million in revenue, $384,000 in profit, and our net margins are 15%, and our LTV to CAC is one to one. Okay. So
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