Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple

I want to ask you about a product that Turned out to be a little bit more than a little bit. a huge winner which was um half and half, the Arnold Palmer You guys partnered with this company or with him. To bring it.

to basically make a can, an Arnold Palmer can. Yeah. I came up with this look with Arnold on the front. And we introduced it. And I went to a sales meeting a couple of weeks in and one of the sales ladies said to me, I got an order today for four green tea and two George Bush's.

George Bush was president at the time. And it looked like George Bush. Not intentional, but that's she thought it was George Bush, that Arnold Baumberg? I said they ignored the umbrella, they ignored all that golf references and Arnold Palmer on the front. Yeah. But I said who cares? If they call it George Bush, that's fine, but me too.

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