Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Yeah. I'm talking every day in my apartment. I would just test different types of potato starch and tapioca starch, you know, in different proportions of it. So Honestly, it was just so much playing around. I tried to hire food science.

to help me because I thought that like that would be the easy solve. And the food always tasted like a science project. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements.

I'm Gy Raz, and on the show today. How Lauren Castle made cookie dough taste good, even without gluten, dairy, and eggs, and then grew that into sweet lorents. A brand that sold in more than thirty thousand stores. A lot of founders think that to build a great brand, you've got to come up with a totally original idea. But the fact is, a lot of really great products and the brands built around them are simply more creative versions of what's already out there in the market. For example, Grasa olive oil.

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