Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Most people thought I was building something as a passion project. For my own baby. And I found I was dismissed. I remember one investor who said what I was doing was terrible, that women should be breastfeeding. That his wife had breastfed.

All of their kids exclusively. And He only knew the world by which breastfeeding. and couldn't understand why I would dedicate my time, energy, and capital. to going to making something that the world didn't need.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. they built. Guy Raz and on the show today, how Laura Modi broke through one of the toughest barriers in food to build Bobby, an infant formula startup that's taking market share from two industry giants. Baby formula is one of those products most of us probably don't think much about. Until we need it.

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