Advice Line with Ariel Kaye of Parachute Home
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week I'm joined by a legendary founder, a former guest on the show who will attempt with me to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you, and we'll put all this info in the podcast description. Alright.
Let's get to it. Joining me this week is Ariel K. She's the founder of the bedding and home goods brand Parachute. Arielle, welcome back to the show. Thank you so much for having me. Glad to be back. It's so great having you back. You were first on a show. uh last year in the fall of twenty twenty three. It's an awesome episode obviously telling the story of how you created Parachute home and uh and how you were like inspired by these direct to consumer brands like Warby Parker and
You of course started the brand in in twenty thirteen. Um, you'd never run a business before. You you had worked in advertising Um, you didn't know much about textiles or manufacturing and now you've got a brand that's like a leader in this kind of affordable luxury. And you got bed sheets and and towels and rugs and pillows, you've done mattresses, you've even open physical stores so Uh it was just an awesome story. It was so fun having you on.
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