The Question That Actually Fixes Your Business | Ep 930

You have this small amount of time to get a very high-leverage answer. And so I wanted to make sure that every single person who asks their question asks the right question. And I'll tell you a story that might illustrate the point. I think like probably six months back there was a guy who came here, he was one of the gentlemen back, got up and said, hey, can you talk to me more about the closure framework? Um, and I said, well, before I do, you know, what's your close rate?

And he said, 40%. I was like, okay. So you got excited, you bought these tickets, you reserved the date, you waited for it to happen, got another thing, flew out here, got in the hotel, got everything ready, left your business behind, went through the first day, and then you had this opportunity to ask your question. I was like, and the answer to this question will do nothing to change your business. It's nothing to trade the business.

He just likes sales stuff. And so when we hear like Alex talking about sales stuff, and what's interesting is that the vast majority of the time, the things that we enjoy the most are rarely the thing that's holding the business back. And so that's why like so much entrepreneurship is just like eating glass, which is so painful, because as soon as you get good enough at something, then it's no longer the constraint. It's like, great, I just feel like I started to get a hold on this, and now I have to get kicked in the genitals, there you go, both sides.

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