The ultimate guide to OKRs | Christina Wodtke (Stanford)

People do not value celebrations enough. I've had CEOs who said, Well, it was the middle of the quarter, so we didn't start OKRs, but we did start Friday celebrations and oh my God, things are already changing. Things are already getting better. The simple act Of getting together and saying What was the most awesome thing that happened to you this week? What's the most awesome thing that happened in marketing? What's the most awesome thing that designed it this week? It makes people feel like they're part of something really special.

You know? And it's super exciting. Yeah. Welcome to Lenny's podcast, where I interview world class product leaders and growth experts. To learn from their hard won experiences building and growing today's most successful products.

Today my guest is Christina Woodke. Christina is a multi-time author, speaker, and lecturer at Stanford, where she teaches product management, game design, and a few other topics. She also consults with companies on their product development processes, and in particular their OKR process. Before getting into teaching and consulting, she was a product leader at LinkedIn, MySpace, Zinga, and Yahoo. As well as the founder of three different companies, plus an online magazine. Called boxes and arrows. In our conversation, we go deep into OKRs. What is the atomic unit of an OKR?

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