The Container Store: Kip and Sharon Tindell

July first, nineteen seventy eight. The first Container store I guess is opened. Do you remember people walking into the store in those early days saying

You're charging for empty boxes? Yeah. A lot of people said that. Uh I I my my my father had a birthday party and I was the bartender and you know They're like, Son, you're gonna open stores selling empty boxes? You know, that that's gonna be really hard, uh you know, and it was uh Humiliating and

Boy, trying to explain it before we actually put the products on the shelves and open the store was Embarrassing. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. I'm Guy Roz, and on the show today, how Kip and Sharon Tyndall turned empty boxes into a full-on business with the container store.

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