April Dunford on product positioning, segmentation, and optimizing your sales process

Your product isn't doing well. There's a chance that it may not be the product that's the problem. It may be your positioning, and there's no one I've learned more from. About how to very practically

And tactically think about your positioning. Then from April Denford. April is the best selling author of the book Obviously Awesome. Which many consider an industry Bible on product positioning. She's also led teams at seven successful B2B startups work with over 200 companies, helping them nail their positioning.

and has almost certainly done more positioning work than any human alive. Also, April's guest post in my newsletter A quick start guide to positioning is still one of the most popular posts of all time. In my newsletter. and one they share often with founders. I had a total blast speaking with April, and I hope you learn as much from this conversation as I did. This episode is brought to you by Amplitude, the number one product analytics solution. Amplitude helps product teams, growth teams, marketing and data teams, build winning products faster, and turn products into revenue. Amplitude has everything you need, including an integrated CDP, self-service analytics.

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