An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

We had Koda, they were our first user, and they were based in Palo Alto. Uh Dylan and I drove down and demoed the product to them, and they were the first ones, their designer Jeremy. Like, yes, we'll take this on full time. And I remember we were both like, What? Really? Well? That was like the first person who said yes to us. And so we were like so excited. This is like a huge milestone. We were just so stoked. And then we got back to the office, and I think Dylan gets a text from Jeremy being like, Oh yeah, I tried the scene. This was the lead my engineer and he can't get the file to open, so

I guess you can't use it. And we're like Finally got someone and I remember Dylan was like, Everybody drop everything, we have to fix this And after some, you know, looking at the servers and things, they were like, Nothing's wrong. And then they realize there's a problem with the leap's MacBook.

And Evan Evan down had a car, so still had to drive down to Palo Alto. To fix the MacBook of Felipe just to get them to use the product. Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Today my guest is Claire Butler. Claire started at Figma while they were still in stealth as their tenth employee and their first ever marketing hire. She led their original launch and go to market, and also their branding and positioning and messaging work.

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