Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

I find That white sofas only exist in staged homes. I mean yes, some people have them, but Like people have White Sovas A have no ch small children. Or their children are so well behaved, or they always wear latex gloves or they have no pets.

Or they don't care about red wine. Have you ever heard of slip covers? Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Raz and on the show today, how a frustrated screenwriter brought her storytelling to real estate.

Built Meredith Bear home. One of the biggest staging companies in the industry. In the late 1990s, something subtle, but seismic, started to shift in American real estate. For decades, buying a home meant spending your weekends driving from open house to open house, picking up paper flyers, and trying to remember which layout belonged to which address. But suddenly, homes were being listed on the internet, and that changed everything. Because for the first time,

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