The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland

I think the NHS could create massively greater patient satisfaction. Like what I'm Well Woolry Sutherland, he is an author, columnist, and the vice chairman of Augov V UK. One of the largest marketing companies in the world. He's an adman. Stories are the PDF files of human information.

They're the vehicle we use for storing information and the vehicle we use for sharing. If you want to improve how people feel, psychology is a better area for exploration than rational improvement. Don't make the EuroStar faster, make the journey more enjoyable. And that's one of the cleverest reframings you can do. The Uber map. is a psychological moonshot. What bothers us about waiting for a taxi isn't actually the duration. It's the degree of uncertainty. And if you have a map which shows you where the taxi is, you're basically relaxed. You can genuinely perform magic.

In perception. What is the seat covering for the Tesla? It's called vegan leather. Now actually to be honest, we would have called those plastic seats back in the day. If it makes things feel more valuable. Is it a cop? Without further ado, I'm Steven Butler. And this is the die of a CEO.

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