No Mercy / No Malice: The Algebra of Resistance

Hogging seats on a crowded train, not saying excuse me, watching videos on your phone with no headphones in. Sometimes it feels like we don't know how to act anymore. What we have been seeing, increasingly, is people breaking rules. Why should I play by the rules if nobody else is going to do that for me? This week on Explain It to Me, how to mind your manners.

New episodes Sundays wherever you get your podcasts. I'm Scott Galloway and this is No Mercy, No Malice. 21 days in, the Resist and unsubscribed website has garnered 1.2 million unique visits with no paid media. Which media drives traffic and which media inspires action? The algebra of resistance, as read by George Hahn.

What media matters? There's influence, but the ability to fund that influence is a function of which content, media, and brands drive action. In sum, where do third parties, i.e. advertisers, spend capital to get high-quality traffic? For the past two and a half weeks, I've been trying from a standing start to shape and inspire a flow of visitors to Resistand Unsubscribe.com with the aim of converting them into unsubscribers.

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