A founder’s guide to crisis management | Uri Levine (Waze co-founder, serial entrepreneur)

Let's talk about crisis. I think it might be helpful to do a quick taxonomy of the types of crisis founders face. So to abstractively two types of crisis. One is I I would call that the cash crisis. All of a sudden your cash program or plan. is being jeopardized. You know, losing a customer, disappearing investor, in the other one is lose of product market. When product market feed disappeared, you actually need to go back to square one, and you basically say, everything that I know so far is irrelevant anymore. You also talk along these lines of never give up. In a crisis and throughout your journey. Always keep on looking for ways to make it work. Never give up is the most important behavior of successful CEOs of Starbucks. The second one, by the way, is making decisions with conviction.

If you don't make them with conviction, then the team is not going to follow. If the team is not going to follow, then you're not going to be successful. The core part of your advice on crisis, it's always the founder's fault if things don't work out. At the end of the day, you cannot rely on someone else. You have only one company. you need to make sure that this company is successful. When you assume responsibility, you're basically saying, you know what, I control my own list. Any advice for how to avoid falling into a crisis as a founder? Number one answer is no. Don't worry, you will face crisis. Today my guest is Uri Lavine. Uri is the co-founder of Waze, along with nine other companies.

He's sold two companies for over a billion dollars. He's been on 20 different startup boards, has been an advisor to over 50 different startups. And even more impressively This is his second time on the podcast. In our first conversation, we walk through the biggest lessons that he's learned over the course of working with all of these different startups that he chronicled in his beloved book. Fall in love with the problem, not the solution.

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