The Identity Shift That Unlocks Wealth | Jen Sincero

And I wanted to start with uh asking you a question about money and talking about money for a moment because because I feel like a lot of people are in fear around money right now. They're scared, they're uncertain of what's gonna happen. with all these things in the world around money and inflation and crisis and all these different things, I'm curious, with all of your research and all of your feedback from your audience with your book about money, what do you feel like is the number one thing that holds people back emotionally and mentally around believing that they are deserving of making the money they want? About the deserving piece. Oh, wow.

Um, well, first of all, I think that a lot of people think it's not okay. Like there's a real morality around making money. Really? Because think about it, we really focus on greed. And when you desire money, it's not the same as being greedy, but I think that we combine those two things.

And so of course, if you decide that you want to make money, it's you don't tell people. I remember like when I was on my path to like get rich, people were grossed out, you know? It's not, I mean, I always compare it to like if I was like, I'm gonna lose 100 pounds, people were like, go you. But you're like, I'm gonna get rich. So like,

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