Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

I happened to meet a friend in Central Park and I had told him that I'd been Trying out the cereal I was making and I and he could try some if he wanted. And then he Then mowed me for it. And I think he Venmoed me

Like seven ninety nine or eight ninety nine, what looks like a grocery store price. And that's when it kind of struck me. Oh, you could actually make food. And sell it to people. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements.

I'm Guy Raz, and on the show today, how Krishna Kalyanin created a high-protein, low-carb breakfast cereal in his New York City apartment. grew it into a$100 million brand. Catalina Crunch. A few years ago, I tried the ketogenic diet, and for about a year I ate no bread, no pasta, almost no sugar at all. And I will tell you, it is brutally hard.

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