Advice Line: "Strategy Sessions"

This episode of How I Built This is presented by Engine, the modern travel and spend platform built for businesses that are growing. Book faster, save more, and watch your rewards stack up. Stay tuned later in the episode to hear how Engine is helping thousands of businesses travel smarter. Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we try and help solve your business challenges. And every week I'm joined by a legendary founder, a former guest on the show who will attempt with me To help you.

And this week our episode is a bit of a mashup, three callers and three different former guests. By the way, if you're building something and you need advice, give us a call. You might just be the next guest on the show and reach all of our listeners. Our number is 1800-433-1298. Leave us a one minute message that tells us a little bit about your business and the issues or questions that you'd like help with. Alright, let's get to it. Our first return guest today is Jeffrey Hollander. He's the co-founder of Seventh Generation, that's the company that specializes in plant-based household cleaning, paper, and personal care products. Jeffrey first came on the show back in 2021 with his co-founder, Alan Newman.

It was an amazing and intimate conversation about the challenges in being one of the very first green household brands to hit the market back in the early 90s. If you want to hear the whole story, we'll put a link to that episode in the show notes. Anyway, here on the advice line, Jeffrey and I talked to caller through the best way to bring on new business partners. Hi, Jeffrey and Guy. Uh my name is Tony DeRosa. I'm calling in today from Ann Arbor, Michigan. Where I'm the owner of Hearsay Brewing and Theater, which is a two in one company with a microbrewery Offering a full menu of beer, wine, and spirits, and then an adjacent comedy theater that primarily focuses on improv comedy. Cool. Thanks, Antony. So you it's a

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