5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)

A lot of product teams, a lot of founders built something. It starts to show some success and then all of a sudden it just stops growing. There's a series of questions that I asked to diagnose why is growth slowing. The first question is, are customers leaving? Think about the gauntlet they went through to get to the product. How did they even find out about me? That was hard already and improbable. They didn't just bounce off the homepage, which is again improbable. and they got to the pricing page. That didn't scare him off. They actually had the budget and bought the stupid thing. And after all of that, which clearly means they wanted it to work. They're like, No, buy What? Like just on an emotional level, you gotta go. Wait a minute, that's terrible. Step two is pricing, positioning. Your prices are way too low because you just guessed and you haven't changed them. What often happens is you raise prices and signups don't change. Just think about a company with a thousand employees and 400 million in revenue or whatever. If they see a product that's$2 a month or even$100 a month, thought is like that can't be good enough. We position this conversation as how to deal with stalled growth, but it's actually just as useful for how do I grow more. Do you know right now which channels are saturated and which aren't? You can't just rely on marketing forever. Just adding one little feature and then hoping we can flog outwards is not going to work. What comes next? The last question is, do you need to grow? We all have heard the phrase, if you're not growing, you're dying. Is that true or is that the kind of thing that investors use to make founders try to grow even when they shouldn't?

Today my guest is Jason Cohen. Jason is a four time founder, including two unicorns, one being WP Engine. He's not just an incredible builder and entrepreneur. He's also an incredible writer. and share of product wisdom. He's been sharing his advice online for over twenty years now. I've been a huge fan of Jason's from afar for so long, and it was such a treat to have him on the podcast.

There are a million things we could have talked about, and definitely gonna have them back. In this conversation, we spent the entire time talking about his very actionable And a very helpful framework for what to do when your product's growth stalls. I found his way of looking at the problem incredibly practical and real and actionable. And if you're looking for ideas for how to rekindle your product's growth,

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