Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

Products who try to be viral just for what I call synthetic virality that fail. Because in the end, if you're synthetically viral and people get to the product and it sucks, that's it. You know, Slack wasn't Even viral. Right. There was no synthetic virality. Slack couldn't even connect to organization for the longest time. You could be working on the third floor and so you're just like on the fourth floor and you would have no clue. There's no way to share it with them. But what happens when you went to lunch, people are like, We got Slack and this is amazing. And people on the third floor are like, Holy shit, when can we get it? Boom, boom, boom. This is The bedrock of virality. Build a great product solve the sharp problem.

Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Today, my guest is Aji Udezwe. Aji has helped build and grow products at Microsoft. We worked on Windows, Outlook, Hotmail, and Inner Explorer. at Atlassian, where he was head of product for all their communication tools, at Talently where he was chief product officer, at Twitter, where he was head of product for creation and conversation. He's currently chief product officer at Typeform, which I am a happy customer of. A G has one of the broadest and most interesting careers in product, and he's also one of the most thoughtful humans I've met. In our conversation, Ajare some of his favorite product frameworks.

And also why you should be really careful applying frameworks at your company. We dig into what he's learned from Calan Lee and Atlassi in a type form on how to do product led growth successfully, and also how to get really sharp with your ICP or ideal customer profile. Also, how to increase your product's virality and a concept called force time, which I love, and even his favorite Nigerian food, which I am currently on the hunt for. With that, I bring you Aji Uday's way after a short word from our sponsors. You fell in love with building products for a reason. But sometimes the day to day reality is a little different than you imagined.

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