Pricing, Focus, and the Seven Growth Sins | Ep 893

And you guys register for the book launch that's coming up? Did anyone notice a little checkbox on the opt-in that said like I want a VIP ticket or something like that? Okay, so that created an absolute 16% increase in sales. The checkbox did nothing. It just checked, but there's it it it changed nothing about the process.

You didn't see a different page. If you checked off a box saying you wanted a VIP ticket, you were more likely to then on the next page when we said, want to be a VIP, buy the VIP thing. And so the pre-framing is so powerful that the questions that you ask have absolutely a huge effect on the likelihood of someone taking the purchase when they get the option. All right, please help me welcome the author of the $100 million series, host of the game, Mr. Alex Ramoszi.

Thanks. Thanks. Good morning. Yes? Super tactical?

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