Advice Line: Scaling Strategies

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help to try and solve your business challenges and pain points, and each week. I'm joined by a legendary founder, a former guest on the show who will attempt with me. Help you. And this week we have a bit of a special episode. It's kind of a mashup, three callers and three different former guests, but all tackling some version of the same question, which is What's the next move to scale my business? And by the way, if you're building something and you need advice,

Give us a call, you might just be the next guest on the show. Our number is 1800 433 1298. Send us a one minute message that tells us about your business and the issues or questions that you would like some help with. You can also send us a voice memo at hibt at id.wondery.com and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It is full of insights and ideas about running a business and hopefully even some inspiring messages. You can sign up for free at gyros.com and we will put all of this info in the podcast description. Alright, let's get to it.

My first guest today is Travis Borsma. He's the co-founder of Dutch Bros Coffee. Travis was first on how I built this back in 2023 to tell the story of taking Dutch Bros from a single push cart in a small town in Oregon, actually in a parking lot of a supermarket. to a national chain now valued at over nine billion dollars. It is such an amazing story and you can find it in the link here in the show notes. And as you'll hear, Travis was the perfect person to help our callers think about how to scale a business. Hi Guy, hi Travis. Uh my name is Andy Atkins from Nashville, Tennessee, and I'm the co owner.

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