How I Built Resilience: Justin Gold of Justin's

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And thanks. Hey everyone and welcome to How I Built This Resilience Edition. On these episodes, as many of you know, we talk with entrepreneurs and other business leaders about how they're thinking creatively during this very disruptive time. And today we're gonna hear from Justin Gold. He's the founder of Justin's, which makes peanut and almond butters, protein bars, and other nut snacks. And ever since the pandemic started, Justin has noticed a few changes in the way people shop.

for their comfort food. But first he told me a bit about how he got a start. So I'm a vegetarian. And seventeen years ago I started making peanut butter and almond butter in my kitchen with a food processor, mainly because I sound like a fossil, but back then there were two types of peanut butter, right? It was smooth and crunchy and that was really it.

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