How to Think Like the Top 1% | Ep 996

You're making mistakes in entrepreneurship because of patterns you have yet to recognize, and those happen. Because the solutions to your sticking point are counterintuitive. And Don't confuse that with psychological versus logical solutions, which is like, for example, if I wanted to get my neighbor to stop having their dog shit on my lawn.

You can't hurt the dog, because then you'd get arrested. You can't steal the dog, you'd also get arrested. And you could ask the neighbor nicely, but they might not give a shit. And so what do you do in that situation? It's actually really tough. You could try and go to court, but it still probably wouldn't stick because there's really no ramifications, and even then it would just be a ticket that the other person would pay and the dog could still shit on your lawn. So it's like a real predicament. So what would you do? Now you could say, okay, I could try and build a fed. But I'll tell you the cheapest one that you could do, which is uh Just get a motion activated sprinkler. installed on your property, and then whenever anything comes onto the grass, it squirts them, and then the dog would not do it anymore. And so that is an example of a psychological versus logical solution.

The types of solutions I'm talking about are intuitive versus counterintuitive. And so an intuitive solution would be what you would naturally think would be the thing to do. And what I have noticed that is an entrepreneurship is that we get stuck at the counterintuitive solutions because we almost always start with the Intuitive one, right? You you do the one that w you think would make the most sense. But and to be very clear, the intuitive solution usually is the correct solution in the majority of situations because you have a problem, you have an intuitive solution, you do the intuitive solution, the problem goes away, and you don't get stuck. You move on with life and you pro solve problems every day. But some larger problems in business have counterintuitive solutions. And I thought I would note down Called the top ten.

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