How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

Way that you think about product market fit. You have to think about content market fit. So even though content feels like it's running adjacent to the actual product that you're putting out there. You still have to think about who is my audience. Who's the audience that I really want to have? Who's the audience that is going to be drawn to this most? Who are they?

What is it that they really need in their lives, like even abstracting content from it at all. what is it that they need to get promoted? Was it that they need to avoid failure? What is it that causes them a great deal of anxiety in the day to day of their lives or their work? And can you create some type of content product that is going to address this for them? Welcome to Lenny's Podcast.

I'm Lenny and my goal here is to help you get better at the craft of building and growing products. I interview world class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful companies. Today my guest is Camille Ricketts. Camille? was the first marketing hire at Notion.

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