The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

So over time A word can come to mean something. that is beyond what that actual word means. Like Disney means magic. Today. You know.

Volo means safety. Those names are not good. Like if I just put it in a spreadsheet or one of those lists, no one would pick it. So that's kinda what I mean that like the name is just part of the overall Marketing.

The overall brand. And And Bad name with a really great company with great company strategy, great marketing is gonna be great over time.

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