How brands and creators are fighting for your attention — and your money

Hogging seats on a crowded train, not saying excuse me, watching videos on your phone with no headphones in. Sometimes it feels like, We don't know how to act anymore. What we have been seeing increasingly is people breaking rules. Why should I play by the rules if nobody else is going to do that for me? This week on Explain It To Me, how to mind your manners. New episodes, Sundays, wherever you get your podcasts. We all know the Beach Boys, but to really understand them you have to get to know the genius behind their songs, Brian Wilson. I'm Will Anderson and this week on the Monday Music Club podcast, we dive into the history behind two of his masterpieces. the Beach Boys album Pet Sounds and their song Good Vibrations.

I was joined by Brian's biographer David Leaf, and we went through what drove Brian, what it was like in the studio during those sessions, and why the pressure of following them up made Brian have to take a step back from music. You can listen to the episode everywhere you get your podcast by searching for Monday Music Club. Hello and welcome to Decoder. This is Hank Green, the co-founder of Complexly, where we make SciShow and Crash Course and a bunch of other educational YouTube channels. I'm back in the decoder guest host chair for another couple of episodes while Ne is out on paternal leave. Today I'm talking with Digitas CEO Amy Lanzi, who runs a major marketing and ad agency. You might remember Amy, Neil I interviewed her for Decoder Live at an event in New York City almost a year ago. But Neil, who runs what might be called the last website on earth, has a very different perspective on the world of digital marketing than I do. So as a career YouTuber,

I had a lot of questions for someone in a position like Amy's. I've been making videos on the internet for close to two decades now, and all the while I've relied on advertising for a healthy chunk of the revenue my channels take in. I also run an e-commerce site, good.store, and of course my big online educational brand complexly. So one might think that I'm a marketing and advertising expert. But this stuff is really, really complicated. Almost like they're trying to make it that way, and frankly, there's a whole lot of it I still don't understand. For a lot of us, I suspect the world of digital marketing is a bit of a mystery, so I was happy to have Amy really break down how some of this works and why her industry feels like it sits at the center of almost everything that happens on the internet today. On the surface

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