Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

There was no such thing as clean beauty. So for us to make the makeup or or skincare products that I wanted would be the same as going to the fanciest restaurant in town. having the most decadent chocolate cake. and saying I want that same chocolate cake except you can't use flour, eggs, or sugar and I want it done in six months. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built.

I'm Guy Raz, and on the show today. How Greg Renfrew scaled Beauty Counter to a billion dollar valuation, Lost the business. Got it back. And then

Totally rebranded it. For a lot of founders. Getting acquired feels like the finish line. The thing that keeps you going through the long nights and the missed weekends and the years of uncertainty is But what happens when that's not the end of the story? What happens when the deal closes, the champagne is popped, and suddenly

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