The Game with Alex Hormozi · 2025-08-19 · 12 min · 2,485 words

Part 2: What Is A Money Model? | $100M Money Models Audiobook

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Section one. What's a money model? Hermosy has the highest return on advertising of any business using our advertising tracking platform, by a mile. He has the biggest discrepancy between dollars spent and dollars earned, and we only work with businesses spending at least $250,000 per year on marketing or more. So these are the cream of the crop marketers, and his numbers are in the stratosphere by comparison.

Alex Becker, CEO, Hyros. December 2019. Hello, sir. Can I have your ID so I can look up your reservation? The car rental agent said, smiling.

I already had my ID in hand, ready, so I slid it across the counter. Hmm. It looks like we don't have your car reserved. We have an equivalent car, though, and you're a big guy. Would you prefer a roomier pickup instead?

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