Part 7: Continuity Offers | $100M Money Models Audiobook

Section 5. Continuity offers. You can shear sheep for a lifetime, but you can only skin it once. John, an early mentor. I've been a continuity guy my entire life.

Personal fitness, then gyms, then gym licensing, then supplements, then software, and now with acquisition.com. Lots of stuff. Needless to say, I'm a fan. Main reason. When you do continuity right, you get more customers and make more from them.

Continuity offers provide ongoing value that customers make ongoing payments for until they cancel. They boost the profit from every customer and give you one last thing to sell. Continuity offers are awesome because you sell once but get paid again and again. Let me explain. Let's say you offer a $1,000 thing to 100 people and 10 buy.

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