Mailchimp: Ben Chestnut

People were raising their hands saying, so so what's the strategy? You know, and my answer, you know, as a startup founder is we don't need no stinkin' strategy. We've got this, you know? And half the audience would s would cheer and say, Yeah, we don't need no strategy and the other half would say, Yeah we do. And I remember thinking, oh my God. There actually is no strategy.

And so the whole meeting just completely flopped. And I remember going back to my office just sitting there alone. Thinking about it. What in the world just happened to me?

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. Guy Raz and on the show today, how Ben Chestnut and his partners used a monkey logo and gorilla marketing. Build MailChimp. A B to B brand that grew into a big business?

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