#288: James “JC” Curleigh, CEO, Pelican Products – How to reframe what you sell

Hello everyone and welcome to another episode of How Leaders Lead with David Novak. Today our guest is JC Curley. He's the CEO of Pelican Products, and in today's episode, you'll learn how to reframe what you sell in a way that expands your brand. You'll also learn how to make better decisions by being aggressively patient, what helicopter vision is and why every leader should have it. and what you need instead of a plan B.

Enjoy this conversation between David and JC and stick around to the very end of the episode for the debrief. Tell us about Pelican products, you know, what it is today and and how you're envisioning the future. Pelicans in some cases, it's it's ubiquitous. Everyone kind of sees it, they know it. And I'm not talking about the bird, I'm talking about the case.

And uh, and then when you describe it, they go, oh yeah, I know what that is. And then of course, if you use pelican cases, you really know what it is because you rely on it for for your mission, whether that's again, whether you're an explorer, an adventurer, a protector, a defender. And so we're actually 50 years old uh this year. And so for 50 years we've been synonymous with protection. And we kind of invented this category.

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