Throwback: Quick Tips on Pricing to Make More Money This Week | Ep 737

In this podcast, I want to give you a couple quick tips on pricing that will make you more money if you just do the stuff that I outline in this podcast. Enjoy. Have something extremely expensive to sell that you never even plan on selling. I learned about this anchoring tactic from a friend of mine and he said, listen, man, you can just put something on your menu of items or services that you sell that's 10 or 100 times more expensive.

And just by having it there, it'll anchor everything else on your menu or the rest of the prices that you have. And just make it something that if someone actually bought it, you'd be stoked that they did. But what ends up happening is that one, you'll sell more people on your core offer because they have this big price anchor. Second, it allows you to nudge up your main offer's price because related to the big one, it looks like almost nothing. I was talking to a different friend of mine and I said, hey, you know, you should consider just adding one of these things in.

And he had a weight loss business, a very generic online weight loss business. And so he added a six times higher price version of his offer. And then the craziest thing happened. People started buying that more than his core offer. And when he did that, he tripled his profit overnight.

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