SoulCycle: Julie Rice & Elizabeth Cutler (2019)

So, really quick, we're running a super fun episode from the archive this week. It's a story of Julie Rice and Elizabeth Cutler of SoulCycle. And like many fitness companies during the pandemic, SoulCycle has moved lots of its classes outdoors to rooftops and parking lots, you name it. But of course, SoulCycle started as just one indoor space. with IKEA furniture and a rickshaw out front for advertising. And how Julie and Elizabet grew it from there? It's a pretty great story.

And I hope you enjoy it. I'll never forget. The first time I took my parents t they came to the studio, my my dad looked around and and my mom sort of opened doors and and peeked under desks, and my dad looks around, he says to me, No showers. Who is gonna come here? Uh

I thought this this is not a battle worth fighting. From NPR is how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Raz and on the show today How two women with no background in fitness set up some stationary bikes? Dim the lights, boosted the music.

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