Part 3: Attraction Offers | $100M Money Models Audiobook

Section 2 Attraction Offers How to Turn Eyeballs into Money Attraction offers generate leads and convert them into customers. They turn advertising into money by offering something free or at a discount. We do this because everyone wants a great deal. In a great deal, customers get far more value than the price they pay. Strangers can only take your word on the value, but they absolutely understand the price.

For that reason, discounts make anything a great deal to just about anyone. And the greater the discount, the better the deal, the greatest discount of all being free. Free and discount work interchangeably. First off, anytime I say free, you can use discount or $1. Anytime I use discount, you can also use free or $1 and so on.

They all discount a product to some level, even if you discount 100%. If you can imagine a way to use a discount or a free offer, then you can do it. After that, I'll let you use your noggin to exchange them as you see fit. So how do you make money by offering free stuff? Think about it this way.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (28 minutes, 5,718 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.