How Leaders Lead with David Novak · 2025-06-30 · 13 min · 2,461 words

3 More Questions (Bob Jordan) with David Novak and Koula Callahan

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Well, everybody, it's Monday. And that means there's another episode of Three More Questions with David Novak coming your way. David, it's great to be with you today. Great to be with you, Kula. I'm looking forward to this uh three questions about Bob Jordan and the podcast we did with him, the CEO of Southwest Airlines.

If you pay attention at all to what's happening in the airline business, specifically with Southwest, they've been in the news. quite a bit. And what I love about the way that Bob Jordan has led through these challenges and, dare I say, criticism from customers and from his employees is that he has this really incredible ability to handle the reality with a great sense of optimism and confidence. Yeah, he I mean, he's had everything from activists to investors getting into his business. I think he has three former airline CEOs on his board.

Oh my gosh, I can't imagine having three restaurant CEOs on my board. I'm not sure I would have liked that too much, but he he handles it all with optimism and the belief that uh he can learn from everybody and that all he wants is the best outcome for Southwest Airline and and most importantly, in his mind, the people that he has the privilege to lead. Absolutely. Well, David, I'm excited to break down some of the concepts that you talked about with Bob in today's questions. So let's get rolling.

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