Discovery Channel and Curiosity Stream: John Hendricks

I remember we had a meeting Yeah, we we told her bring your ideas. And so we were just going around the room. It was the classic what if me, what if we did this and this young programmer Steve Cheskin and he said, What if he said, You know how

Independent T V stations have like Marilyn Monroe Week or John Way. He says so they have theme weeks. And he's just blurry so what if we had Shark Week? And uh we kind of all said yeah. You know, they all kinda looked at me and I said, I think it's a great idea. The idea was as simple as that. But as profound as that, you know. From NPR, it's how I built this.

show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Roz and on the show today how John Hendrix broke into the cable industry with no money, no content, and no carrier, launched Discovery Channel. grew it into one of the best known brands. On television. Uh

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