3 More Questions (David Levy) with David Novak and Koula Callahan

Happy Monday, everybody, and welcome to another edition of Three More Questions. I'm Kula Callahan here with David Novak. And David, we've got a great episode to debrief on our edition of Three More Questions for today. We're going to be debriefing your conversation with David Levy. He's the co-CEO of Horizon Sports and Experiences, and he's the former president of Turner Networks, and this is the guy.

who coined the epic term and the epic tournament March Madness. Oh yeah, absolutely. Brought Turner and CBS together so that all games were broadcasted at the same time so that you could watch whatever game you wanted to watch that was occurring during that time period. And that was a huge breakthrough and it had never been done before, but this is a never been done before kind of guy. Absolutely.

I think that deal's in place, he said, till 2032. And we watch March Madness every year and don't really think about all the work that went into making that possible. But if you're a March Madness fan, you have David Levy to thank for being able to stream all your games at once. You know, I remember when I was running marketing at at Pizza Hut, you know, we were we sponsored the whole NCA tournament and March Madness just when March Madness was coined and uh we actually had big promotions every year around these little mini basketballs where the host site, we put the logo of the host site uh on the balls and sold them at uh Pete's Hut.

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