The Game with Alex Hormozi · 2026-04-16 · 40 min · 8,493 words

How to Scale an E-Commerce Business Past the $10M Wall | Ep 962

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

In 2021, I sold my e-commerce company, Prestige Labs, with Jim Launch for $46.2 million. And six months ago, I broke the Guinness World Record for the fastest selling nonfiction book and generated over $106 million in a weekend just using a Shopify store. And so in this video, I'm answering your questions about how to scale your e-commerce business. And for all these questions, I tried to do my very best to make the solutions as tactical as humanly possible so that you watching from home can immediately use them. So enjoy.

Hey Alex. Yes. My name is Max. I run Elevate Customs with my wife, who's in the front row. It's uh we build elevate customs?

Yep. Like uh home custom solutions? No, we build and sell like luxury gaming tables like pool tables, casino tables, manufacturing tables. Not what I was saying. Okay, got it.

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