22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook

Continuity offer, lifetime discounts. Get them to stick. Lost chapter author note. This chapter delineates lifetime versus one-time discounts. It was an earlier version of $100 million money models, but I cut it since I think a lot of people would cut their prices too much and ultimately damage their business.

So don't do that. Summer of 2015, my phone rang. Catching a glimpse of the ID, I saw, quote, the opener. I tried for weeks to get a hold of this guy. I didn't know much about him, but a business friend of mine said if I wanted to take launching gym seriously, I should talk to the best.

And the opener was the best. When big chains open a new store, they send their A-team, their best marketers, the best operators, their best product people, and so on. This ensures that when the store opens up, it makes an amazing first impression in that market, right up my alley. And when the business establishes itself, the A players hire their replacements. Then they rinse and repeat.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (12 minutes, 2,397 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.