When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat

Hello and welcome to How I Built This Lab. I'm Guy Raz. So it's not a coincidence that The more we're learning about meat production and its impact on the planet, the more meat alternatives we're seeing on the market. And we've talked to founders in this space before, like Pat Brown of Impossible Foods, or Ethan Brown, no relation of Beyond Meat. And if you haven't heard those episodes, you should definitely go back and check those out. Just search for Ethan Brown how I built this, Pat Brown how I built this, and you'll find them. My guest today is also working in the alternative meat space. His name is Eshhar Ben Shit, and he launched his company Redefine Meat.

Back in two thousand eighteen, outside of Tel Aviv in Israel. And unlike other companies, Redefined Meat is using 3D printing technology to create plant-based beef. Pork and lamb, products that really look and taste just like their animal-based counterparts. In fact, I've tried a redefined meat steak. And I was blown away. Eshhar grew up in Israel on a kibbutz, surrounded by family and nature.

His father worked with turkeys and his mom took care of dairy animals. And when Eshhar left the kiboots as a teenager, He eventually got a law degree and then an MBA and went to work at Hewlett Packard. in Israel, where he first started to learn all about printing. And while he was always ambitious, he never thought of himself as an entrepreneur or a risk taker. His plan was to work in a steady corporate job advancing gradually and slowly.

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