The Game with Alex Hormozi · 2025-04-07 · 14 min · 2,804 words

What To Do When Your Pricing Model Doesn't Match Your Avatar | Ep 839

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becomes very dissatisfying because your team gets burnt out because they're like, I feel like all we're doing is onboarding new customers all the time and they're just walking out the back door between three and four months later. And if you're listening to this and being like, oh my God, this is my life, uh, it's probably because the model you have, the services you deliver, and the prices that you charge do not match the avatar that you are selling to. Does your model Match your avatar. That's what I want to talk about on today's episode of the game. I have been doing these deep dives into kind of like growth sins.

And obviously I talk to a lot of business owners on a regular basis. And there are very common themes that come up. For why there might be Let's call it structural difficulties to growing the business. And there are a lot of different, you know.

forms of this. But today I want to talk about this one because I think it affects You know, a lot of small businesses. Which is a The business has trouble scaling because you sell the wrong type of service to the wrong type of avatar. And this often comes up when you want to do everything for everyone.

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