How to drive word of mouth | Nilan Peiris (CPO of Wise)

Some people focus on conversion. Like I'm gonna make this really, really sick. And that's cool. You get a bit more growth to get to recommendation. You could blow your user socks off. You have to give them an experience they didn't know was previously possible. And when you're in that place of doing something that no one has ever Done before. That's where you get it.

Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Today my guest is Nilan Piris. Nalan is Chief Product Officer at Wise, where he's been for over eleven years Basically from the beginning of the journey. If you're not familiar with Wise, you should be. They make it incredibly easy and cheap to send money internationally. I am a regular user and customer, and because the product is so great, they've run primarily through word of mouth.

About seventy percent of their growth comes through word of mouth. And in our conversation, Nilan breaks down exactly how they made word of mouth so successful for their product. I don't know any founder who wouldn't wish to have more word of mouth growth. And Nilan's advice is the most tactical and useful advice I've ever heard for how to actually drive your word of mouth rope. I am really excited for this episode and to learn from Nilan. And so with that, I bring you Nilan Pyrrhus after a short word from our sponsors.

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