HIBT Lab! The Financial Diet: Chelsea Fagan

Hello and welcome to how I built this lab. I'm Guy Raz. The Financial Diet is a media company that offers up personal finance advice. It started out as a blog back in 2014 when Chelsea Fagin was trying to get her own financial life back on track after racking up credit card debt and developing bad spending habits in her late teens and early 20s. Eventually, her blog turned into a video blog, a newsletter, a podcast, and live events. And today, the Financial Diet, or TFD for short.

is a multimedia business with more than 10 employees and multiple revenue streams. But unlike many of her competitors in the space, Chelsea Fagan has some pretty firm rules. She doesn't promote crypto. And she's not obsessed with growing the company or even growing her audience.

Her goal? to build a sustainable and manageable business. Chelsea Fagan, welcome to the show. Thank you for having me. Um, all right, so basically you've written that you

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