Advice Line with Tom Rinks of Sun Bum

Hello and welcome to the advice line on how I built this lab. I'm Guy Raj. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will attempt with me. to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with.

You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. and we'll put all this info in the podcast description. Alright, on today's show, my advice buddy is the legendary Tom Rinks. Tom is the mastermind creative behind some of the most innovative products of the past 25 years. including the Taco Bell Chihuahua, Daleon Tequila, and of course Sun Bum skin products.

Tom. My friend, welcome to the show. Thanks, guy. Great to be here. Love ya. Um Tom, you were of course last on how I built this, telling us the in your incredible life story. And and for those of you uh who haven't heard it, we will put a link to it in the show notes. Uh but basically it's a story of how you built Sun Bum into an iconic

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