What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Steve Jobs was not a technologist, he was a pitch man, he was a brilliant salesman, he was a fantastic marketer. When products succeed, we forget the extent to which marketing was actually instrumental or decisive in their success. He once said, If you can imagine a standup comedian doing a routine about your product, then you're onto something. You need to preserve slightly odd things. Those Royce's were the only cars which still had a pedal on the floor. Famously Verve Kleek it's the one with the yellow late idiosyncrasies kind of count double. Do you have any advice for early stage founders to help build their brand? Be consistent, be distinctive, and be famous. When you are not famous, you have to find all your customers. Suddenly you reach this magical sort of escape velocity of fame. Where people start coming to you.

Today my guest is Rory Sutherland. Rory is Vice Chairman of Ogilvy UK. Author of the book Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. And the founder of Nudge Stock, the world's biggest festival of behavioral science and creativity. Rory is both an example and a huge proponent. Of thinking from first principles.

Through his speaking and his books, he encourages people to not think logically when solving problems, but to think psychologically, using human psychology to inform how you design and build and market your products. Rory is full of amazing stories and ideas and examples and inspiration, which you'll get a sense of as soon as we start talking. I don't even ask him a question and he's already off to the races. This episode is for anyone who wants to think more creatively. Help their team be more innovative. and learn how to create more magic in your world.

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