Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)

Hey, it's Guy here. So our team is taking some well-deserved time off during the holidays. We'll be back in the new year with a bunch of brand new episodes of how I built this and how I built this lab. And let me just say we have some great guests lined up for the coming months. I cannot wait for you to hear them. But in the meantime, we thought we'd bring you this episode that we first published back in March. It's a conversation with Wes and Allison Felix. You might recognize Allison's name because she is the most Decorated American track and field athlete? Of all time, male or female, Allison's success as an athlete is incredible enough, but she and her brother also have an amazing story of how they built a shoe company called Seish that designs shoes specifically for women's feet.

So stick around, you're gonna wanna hear this one for sure and On with the show. Hello and welcome to how I built this lab. I'm Guy Raz. Alison Felix is one of the greatest athletes of all time, in fact

She is the most decorated American track and field athlete in history. And yet. When she ran in the Tokyo Olympics, She did so without a shoe sponsor. and it happened because her previous sponsor, Nike,

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