Tarte Cosmetics: Maureen Kelly

I can remember the beauty editor from Vogue came up to me and said What is this and who are you? Yeah. And I was like, I'm Warren Kelly. And this is Tart. And she's like, Okay, so you're not a celebrity makeup artist, and you're not an heiress, you're a nobody. I was like, Okay.

Enough with everybody telling me I'm I'm a nobody. Welcome to How I Built This. A show about innovators, entrepreneurs, idealists, and the stories behind the movements. they built. I'm Guy Roz and on the show today.

How one woman conquered the cosmetics industry without experience, connections, funding, or even a way to sell her homegrown products. Turning her company Tart Cosmetics. into a billion dollar brand. Mm. One of the reasons I love stories about cosmetics so much isn't because I have a natural interest in them. To be honest, I don't.

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