Advice Line with Tariq Farid of Edible Arrangements

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with. Alright, let's get to it. Joining me this week is Tariq Farid, he's the founder of Edible Arrangements. Tariq, it's great to have you back on the show. Oh, it's so great to be back. Thanks for having me, guy. Awesome to have you. You were first on the show back in 2017. Um and of course, if you haven't heard it, we will put a link to it in the show notes. It's an awesome episode.

In that episode Uh, you told us about how your family emigrated from Pakistan. You were twelve. You y as a teenager you worked in a in f in a flower shop at a McDonald's and to helping you know, bring in money for the family, and then eventually you guys would go on to open a flower shop of your own. Uh and then In the late nineties you decided that you wanted to get into a different kind of a flower arrangement business. Not flowers per se, but fruit.

Why don't we Make fruit into bouquets and and I've I've told this story so many times to people, you know, uh uh about how An idea like that would have been laughed at, or people said, This is not a who's gonna want that? But you understood so clearly that this was gonna be a hit. And of course it did. It became And I think today it has over

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