Boll & Branch: Scott and Missy Tannen

You took a line of credit against your house. Two spend two million dollars on an ad campaign on Howard's turn. Yeah. I took the the most amount of debt I've ever had. On anything in my life. Wow. Just to advertise on Howard's turn.

You're putting all your eggs in that basket. Yeah, without a plan for what I was gonna do if it worked, but I believe so strongly that somebody like Howard was gonna put us on the map. I believed it was possible. Sounds kind of nuts.

It does, actually. Now that you say it. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. I'm Guy Roz, and on the show today, how Scott and Missy Tanner fell into an industry they knew nothing about. Made their lives even harder by setting a high bar.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.