Lisa Price Of Carol's Daughter At The HIBT Summit

Uh Hey, it's Guy here, and today we're releasing our final episode from the How I Built This Summit in San Francisco. And today's conversation is with Lisa Price, the founder of Carol's Daughter. Now, if you don't know her story yet, you may want to listen to the original episode, which ran back in June of last year. It's an incredible story of how Lisa began making lotions and body creams in her kitchen in the 1990s. She named her brand after her mom, Carol. And eventually she turned it into a major line of beauty products, primarily for women of color. And then

She sold her company to L'Oreal about four years ago. It's a classic story about starting small and growing big. And when I spoke with Lisa at the summit, I wanted to ask her about that, and about some of the hard lessons she learned when she was expanding her company from a one woman show into a major brand. Thank you for for coming, Lisa. Okay, Carol's daughter one of the biggest beauty products brands that was initially discovered mainly by women of color

Let's start with the idea. Um take us back to the early nineties. How did you How did this start? How did you get the idea? Well initially it started from me making fragrances.

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